Yandex Direct Certification Exam Answers

Yandex Direct Certification Exam Answers 2020 (Updated)

  1. How do impressions and clicks for Relevant Keywords affect the CTR of the original keywords and CPC?
  2. An advertiser has two search campaigns: regular and Dynamic ads. The regular campaign has the keyword “buy flowers,” and the same keyword was selected for the Dynamic campaign. Their combined CTR, bids and quality coefficients match. Which campaign’s ad will appear in search results?
  3. In what order do ads appear in blocks on the search results page?
  4. Which ad elements are generated automatically in Dynamic ad campaigns? Choose the most complete answer.
  5. Look at the screenshot below. What does it mean if an error sign appears next to your campaign?
  6. Look at the screenshot below. What does it mean if a star appears next to a campaign?
  7. Look at the screenshot below. What does it mean if a lightning bolt appears next to your campaign?
  8. Which Yandex.Metrica report can show data for clicks remaining after antifraud checks in Yandex.Direct?
  9. On which sites can Dynamic ads appear?
  10. Which tasks do Dynamic ads simplify for advertisers?
  11. Can a Dynamic ad campaign and a regular ad campaign work at the same time?
  12. Which ad extensions can you add to Dynamic ads? Select the most complete answer.
  13. Keyword: buy a stroller. Which search query will NOT trigger this ad?
  14. Keyword: stay +at lake Baikal. The plus sign operator is applied. Which one of these search queries will NOT trigger this ad?
  15. Can you use your company’s logo within a Text & Image ad?
  16. Which of the following can be used for retargeting?
  17. How can Yandex.Audience be used in campaigns for ad networks?
  18. What does behavioral targeting in the Yandex Advertising Network take into account?
  19. An advertiser’s ad group has desktop ads but no mobile ads. What will appear on mobile devices?
  20. Can geotargeting settings affect the CPC for an ad?
  21. How do impressions for Search banners take place?
  22. Which targeting types are available for Search banner campaigns?
  23. What will happen if an advertiser uses the same keyword list in a regular search campaign and a Search banner campaign?
  24. Smart banners can be generated:
  25. On which sites can Text & Image ads appear?
  26. Over what period will Yandex.Direct try to spend the amount specified in the Weekly Budget strategy?
  27. At the campaign level, a negative bid adjustment is set for women 45+ in age, but a positive bid adjustment is set for them at the ad group level. Which bid adjustment will apply?
  28. On which sites can Smart banners appear?
  29. An advertiser wants to increase the reach of his ad campaign without exceeding his monthly budget. Which strategy will best help him reach this goal?
  30. Where can Search banners appear?
  31. How can you create an ad group with Search banners?
  32. Which of these advertisers can benefit most from using Smart banners?
  33. An advertiser’s goal is to receive orders through the site and pay for them no more than a certain amount. Which strategy would be best for this advertiser?
  34. Positive bid adjustments are set for users from Moscow (geo), for men aged 25-34 (demographic), and for smartphones (device type). A 26 year old man from Saint Petersburg visits the search results page from his smartphone. Which bid adjustments apply?
  35. Which strategy allows advertisers to set a daily budget limit?
  36. In which order do ads appear in the Premium Placement block?
  37. Which factors do bid forecasts depend on?
  38. Ad text: “The lowest prices for Moscow-Paris flights. Only buy from us!” Which changes need to be made in order to pass moderation?
  39. Where do ads in Yandex.Direct appear by default?
  40. An advertiser’s main goal is to maintain or increase profit from his investment in online advertising. Which strategy would you recommend?
  41. Ad text: “Looking for natural oils for your hair? Order Olive Hair Oil directly from Greece for 15 EUR.” Geotargeting: Moscow and Saint Petersburg. Will this ad pass moderation?
  42. Ad text in English: “Buy red sofas online.” Geotargeting: Russia. Which changes need to be made in order to pass moderation?
  43. Choose the best example of an ideal user for retargeting.
  44. Which types of retargeting are available in Yandex.Direct?
  45. What can be used to create retargeting lists?
  46. Which Yandex.Metrica report can show you data for search queries that brought users from Yandex.Direct?
  47. Which Yandex.Metrica report can help you assess keywords’ performance in your ad campaigns?
  48. Choose the best ending for this sentence: A Yandex.Metrica tag must be installed on…
  49. What steps are necessary to start tracking sales values in Yandex.Metrica?
  50. A large online store selling household appliances plans to sell heaters. The managers want to maintain a certain ROI. Which of the automatic strategies is best in this case?
  51. How are ads sorted on the “All ads” page?
  52. Your client, SuperAirPlus, is a flight metasearch site. Can your client use competitors’ brand names in their keywords and ad texts?
  53. What do you need to do to use retargeting in Yandex.Direct? Select the most complete answer.
  54. What advice would you give to the owner of a website whose visitors add items to their cart but do not place orders?
  55. For which of these business types are there limitations for retargeting or targeting by interests?
  56. Which retargeting types are available for Text & Image ads? Select the most complete answer.
  57. What happens if an ad has both keyword and retargeting criteria? Select the most complete answer.
  58. Why are there more visits from Yandex.Direct in the “Ad systems” report than in reports in Yandex.Direct?
  59. What happens if there is overlap between different retargeting criteria?
  60. How are retargeting lists used in Yandex.Direct?
  61. Choose the best ending for this sentence: When changing or deleting a goal, the Yandex.Metrica tag …
  62. Which option in Yandex.Direct becomes available once Yandex.Metrica is connected?
  63. Look at the Click map in the screenshot. Which link got the fewest clicks in the period selected?
  64. Look at the Click map in the screenshot. Which link got the most clicks in the period selected?
  65. Session Replay is disabled in the tag settings. The owner of the tag enables Session Replay to begin collecting data for the whole site. Does he need to reinstall the tag on his site?
  66. Does Session Replay record passwords entered by site visitors?
  67. How does a goal differ from a segment?
  68. Choose the best ending for this sentence: If you delete a goal in Yandex.Metrica, the statistics gathered for that goal…
  69. Which file formats can be exported from Direct Commander?
  70. Which file formats can be imported into Direct Commander?
  71. How can you upload multiple ad groups into Yandex.Direct? Select the most complete answer.
  72. How can you prevent Session Replay from recording user actions in specific fields where users enter data?
  73. Which actions can you carry out in Direct Commander?
  74. What can be used as a data source for Dynamic ads? Choose the most complete answer.
  75. How can you exclude impressions for specific keywords in a campaign with Dynamic ads?
  76. Keyword: !sell a smartphone. The exclamation mark operator is applied. Which search queries will trigger this ad? Select two correct answers.
  77. Keyword: Sell a house. Which of these search queries will trigger this ad? Select two correct answers.
  78. Keyword: buy an apartment +in Moscow. The plus operator is applied. Which search queries will trigger this ad? Select three correct answers.
  79. A user is looking for bus tickets from Moscow to Riga. Which keyword correctly takes the direction of the trip into account?
  80. Keyword: discount coupon. Negative keyword (including quotation marks): “coupons for discount.” Which search query will NOT trigger this ad?
  81. Keyword: concert tickets. Which search query will NOT trigger this ad? Select two correct answers.
  82. An advertiser created a mobile ad and a desktop ad in one ad group. The CTR of the desktop ad is higher than the mobile ad. Which ad will be chosen for impressions on smartphones?
  83. When does an ad appear with callouts?
  84. An ad group has only mobile ads in it. Which ads will appear on desktop devices?
  85. An ad has three sitelinks. A user clicks on the main link and a couple sitelinks. How many clicks will the advertiser pay for, and how will their prices vary?
  86. While viewing an ad, a user clicked on a sitelink and visited the advertiser’s site, returned to the tab with the search results and clicked once more, this time on the main link. How many clicks will the advertiser pay for?
  87. An online sports nutrition shop wants to find new loyal clients with the same purchasing power as their current clients. How can they do this?
  88. You have a client base that is interested in your services and makes up most of your revenue. You have increased your production and want to use Yandex.Direct to attract new customers. What is the best way to target this audience?
  89. Keyword: “Moscow Oslo tickets” (including quotation marks). Which search query will trigger this ad?
  90. Keyword: Buy a fast car. Which search queries will trigger the ad? Select two correct answers.
  91. At what level in Yandex.Direct can you set time targeting?
  92. What can ad templates help advertisers do?
  93. Where can you add text using templates?
  94. Which types of data can advertisers use to create a Yandex.Audience segment? Select the fullest answer.
  95. Which ad extensions can appear on Yandex Search? Select the fullest answer.
  96. An advertiser wants to increase the CTR of her ad without raising her bids. What would you recommend that she do?
  97. Which of these recommendations will raise the ad’s CTR?
  98. At what level in Yandex.Direct can you set geotargeting?
  99. What is an extended ad title? Select the fullest answer.
  100. Choose the correct ending for the statement: Yandex only considers an impression valid if…
  101. An online store wants to offer a discount to previous customers. How can they target this audience?
  102. Does the CTR of ads in ad networks affect CPC on Yandex Search?
  103. Can you know in advance if a Yandex.Audience segment will work well as a Look-alike segment?
  104. An advertiser wants to create a segment based on his own CRM data, but decided to hash his data out of concern for its security. How can he do this?
  105. If an ad’s CPC is lower than the minimum search CPC, can the ad appear anywhere else? Choose the most complete answer.
  106. John wants to use a geo-based segment that Jane created in her Yandex.Audience account. Can John use Jane’s segment?
  107. Does the CTR for Relevant Keywords affect the CTR of the original keywords?
  108. Select the correct statement about Image ads.
  109. Which ad extensions are only available in the Yandex Advertising Network (not on Yandex Search)?
  110. What does the ‘Coverage’ field in the Yandex.Audience platform refer to?
  111. Let’s say you own a restaurant in a business centre. Your goal is to attract as many employees of this business centre as possible. What can you do to reach this goal?
  112. What can advertisers use the Yandex Advertising Network for?