Hubspot Marketing Software Answers

HubSpot Marketing Software Certification Exam Answers 2020

  1. True or false? A list and a report in HubSpot accomplish the same actions and goals.
  2. A(n) _______ list can help you gain an understanding of contacts who met a certain criteria on a particular date. Then you can look back at that list later and see contacts who may no longer meet the criteria.
  3. True or false? Lead flows are outbound.
  4. Where should you consider inserting calls-to-action throughout your blog post?
  5. True or false? You can collaborate with your team when drafting a blog post in edit mode.
  6. Fill in the blank: To get started with adding a buyer persona in HubSpot, look for the __________ on your dashboard.
  7. True or false? You can import contacts into HubSpot that are opted-out of communication.
  8. Which of the following should you do before setting new KPI goals?
  9. What were the original stages of the inbound marketing methodology?
  10. There are three types of workflows you can create in HubSpot. What are they?
  11. The definition of __________ is the software that exists with the goal of automating your marketing actions.
  12. What are the three ways you can add recipients to your marketing emails?
  13. In the HubSpot email dashboard, there are two types of tabs that give you more insight into how your emails are performing. What are they?
  14. True or false? All scheduled social posts can be attached to an existing HubSpot campaign, or you can create a new campaign with your post.
  15. True or false? Forms are dead.
  16. You can create a call-to-action to align with which stage of the buyer’s journey?
  17. What is a landing page?
  18. True or false? When creating a new page in the CMS, it’s important to choose your title carefully since it will automatically become the HTML title of the published web page.
  19. Which statement about selecting marketplace templates is most accurate?
  20. Which sentence best describes the relationship between templates and pages?
  21. Which of the following is NOT a feature available to you in draft mode?
  22. True or false? All assets should be built before creating a campaign.
  23. Which of the following are campaign metrics that can be tracked in HubSpot?
  24. Fill in the blank: Strive to choose a core topic with a monthly search volume that’s at least __________.
  25. When determining buyer personas, which type of information is most important to capture?
  26. Which is NOT an example of demographic information that can help bring value to your buyer persona research?
  27. True or false? Choosing to not use the Marketing Hub blog tool to host your blog will make your Marketing Hub campaign reporting less comprehensive.
  28. What is the reporting library?
  29. How does HubSpot calculate the source of a visitor to your site?
  30. True or false? A session expires after 30 minutes of inactivity.
  31. What is a session?
  32. What is key to the success of your reporting?
  33. When should you report on your marketing campaign performance?
  34. True or false? You can set a workflow goal on the main workflows dashboard.
  35. _________ workflows will operate once a contact meets the enrollment triggers of that workflow.
  36. True or false? Marketing automation is ONLY used to automate your marketing actions.
  37. True or false? Your email channel works with your other conversational channels to help create conversations and experiences with the people you’re connecting with.
  38. When drafting an email, why would you enable a web version of your email?
  39. True or false? You can test your marketing emails in different email clients from within the email editor.
  40. The analyze tab for your marketing emails is most commonly used to __________.
  41. True or false? Common uses for active lists include sending unique marketing emails based on each contact’s behavior and properties.
  42. Quickly viewing a segment of your database right from the contacts, companies, deals, or tickets dashboard is an example of which type of segment?
  43. What are the three types of segments you can create in HubSpot?
  44. What are three examples of segments that every business should ideally have?
  45. What is the definition of segmentation?
  46. What is a Twitter stream?
  47. You can filter your HubSpot social inbox in a variety of ways. Which one is NOT one of them?
  48. What are the two most important things to keep in mind when developing a HubSpot social media strategy? Choose two:
  49. Lead flows are best suited to which stage of the buyer’s journey?
  50. How can a lead flow supplement a visitor’s experience?
  51. What’s the difference between a form and a lead flow?
  52. What is a lead flow?
  53. What is the advantage of using a form?
  54. Where is information collected by your form submissions stored in HubSpot?
  55. Your form submission rate tracks:
  56. What is a form submission notification?
  57. Why should you limit the number of form fields you use on your form?
  58. True or false? You should always disable cookie tracking on forms, unless you have a specific use case in mind.
  59. True or false? You can use your HubSpot CTAs in externally hosted content.
  60. You should base the design of your CTA on the following:
  61. A call-to-action button is also known as a:
  62. Why should your call-to-action contain action-oriented language?
  63. What are/is the area(s) you need to consider when building a call-to-action?
  64. What is a call-to-action button?
  65. Why is it considered a best practice to include an image or video on a landing page?
  66. What are the key components of a landing page?
  67. When should you ungate content?
  68. True or false? Pillar pages make landing pages obsolete.
  69. What are the elements of a traditional conversion path?
  70. How does a landing page typically gather information about site visitors?
  71. True or false? Logos are always global content and can’t be swapped out on individual pages.
  72. True or false? Big companies require complex page templates.
  73. Which sentence best describes collaboration in the CMS?
  74. Which of the following tasks can be performed in settings?
  75. Fill in the blank: To preview your post, click __________.
  76. Fill in the blank: For distraction-free editing, click ___________.
  77. What type of file can you import in draft mode instead of starting a blog post from scratch?
  78. True or false? Every time you publish a blog post, you’re creating a new, unique page for your website.
  79. True or false? You have up to one week to edit the name of a campaign.
  80. All of the following are tools you can connect to a HubSpot campaign EXCEPT:
  81. All of the following are examples of SMART goals EXCEPT:
  82. All of the following are examples of how you can export campaign data EXCEPT:
  83. All of the following are ways you can report on a campaign EXCEPT:
  84. Which type of pillar page is in the form of an ungated guide or ebook?
  85. True or false? Only reference the core topic on your pillar page. Using synonyms of your core topic will confuse search engines on how to best rank this page.
  86. All of the following are examples of on-page SEO best practices to consider when optimizing your pillar page EXCEPT:
  87. True or false? The higher your DA, the easier it should be for your topic clusters to rank.
  88. Fill in the blank: When linking your topic cluster together, it’s critical that you __________.
  89. All of the following are components of a topic cluster EXCEPT:
  90. Most organizations target how many buyer personas?
  91. True or false? When creating buyer personas, consider creating a different persona based on job function. Grouping buyer personas together by the goal or challenge they’re trying to overcome won’t be detailed enough to know who you’re talking to.
  92. True or false? Buyer personas are non-fictional case study examples of your most successful customer.
  93. Which parts of your organization can benefit from buyer personas?
  94. True or false? When importing contacts, HubSpot automatically searches for matches with your spreadsheet columns and pairs your existing properties, such as first name and last name.
  95. Keeping your database healthy and up to date should always be a priority so that you can create powerful and ___________.
  96. ________ software is the foundation for storing all the information you have on the humans you’re connecting and building trust with.
  97. What is the definition of contact management?
  98. True or false? The more completely you use the Marketing Hub, the better the individual tools can help you.
  99. Which of the following metrics are marketing teams NOT likely to report on?
  100. Which of the following options reflects the correct sequence for establishing goals with your team?
  101. Marketing Hub users will frequently use which of the following menus in HubSpot?
  102. True or false? The Marketing Hub uses shared contact information with the Sales Hub and Service Hub via the CRM contacts database.