HubSpot Inbound Marketing Answers

HubSpot Inbound Marketing Certification Exam Answers 2020 (updated)

  1. Fill in the blank: Contact management is a __________.
  2. Situational example: You are tasked with generating twice the amount of qualified leads your company generated last quarter. With your company’s bottom line and return on investment in mind, what’s the most strategic avenue to choose?
  3. Fill in the blank: If lead nurturing is the content, then segmentation is __________.
  4. Marketing automation is a key piece of lead nurturing because it’s how you deliver information. How is marketing automation defined?
  5. What is another commonly used term for conversion optimization?
  6. What is the definition of a buyer persona?
  7. What is SCOPE?
  8. Situational example: You’re tasked with improving the conversion rate on your product and services page over time. You think that changing the page’s copy will positively impact the overall conversion rate. What’s an example of a good hypothesis for this optimization experiment?
  9. How long should you let your conversion optimization experiments run (on average)?
  10. What is conversion optimization?
  11. True or false? A call-to-action must be a button.
  12. What are the steps of conversion optimization?
  13. True or false? Conversion optimization can positively impact your return on investment.
  14. True or false? Conversion optimization is NOT an iterative process.
  15. You’re trying to calculate the conversion rate on one of your forms. 600 people visited your landing page, but only 50 visitors submitted the form. What is the conversion rate of your form?
  16. What are the steps for creating a conversion path?
  17. Define a conversion path?
  18. What are SMART goals?
  19. What is the difference between reporting and analytics?
  20. Each of these examples is a great way to prevent too much distraction in your conversion path EXCEPT:
  21. How do you calculate a conversion rate?
  22. True or false? An effective conversion path must include a landing page.
  23. True or False? In relation to reporting, “data out” is data you collect, either by asking for it explicitly or gathering it through analytics implicitly.
  24. True or false? In relation to reporting, “data in” is the data you collect, either by asking for it explicitly or gathering it through analytics implicitly.
  25. What is shared knowledge?
  26. What role does optimization play in your conversational growth strategy?
  27. Which three elements are important to consider when determining if you should start to automate a conversation on your website?
  28. What are the steps to implementing a conversational growth strategy?
  29. Why are conversations important in an inbound strategy?
  30. What is a conversational growth strategy?
  31. Where do conversations fit into your inbound marketing strategy?
  32. What is a conversation?
  33. Fill in the blank: You set out to have 15 of your unengaged leads click a link to a resource article by the end of your month-long workflow. This is an example of a __________.
  34. True or false? You can nurture both your leads and your customers.
  35. When creating a lead nurturing campaign, there are five steps to providing value to your prospects. The first two steps are setting goals and selecting personas. What are the last three steps for creating an effective lead nurturing campaign?
  36. When creating segments for your lead nurturing campaigns, you need to understand who your personas are and where they are in the buyer’s journey allows you to decide what types of content they need. What are the three stages of the buyer’s journey?
  37. Contact management is an important piece of lead nurturing because it helps you understand the contacts you’re reaching out to. What is the definition of contact management?
  38. What are three key elements that any lead nurturing strategy will need?
  39. If a contact downloads your newsletter titled, “The Best Ways to Create Subject Lines for Email,” what would be the best next step to continue the conversation with this contact?
  40. Lead nurturing is focused on providing value to your leads by offering the information they need at the right time. Which stage of the inbound methodology does lead nurturing primarily occur?
  41. By using lead nurturing, you can deliver helpful content with the right context. What is the three-pronged approach to help you do this?
  42. What is the definition of lead nurturing?
  43. True or false? Prospects who follow a company’s social channels are more likely to convert into customers.
  44. What is a social media audit?
  45. All of the following are metrics you need to track in your social media audit EXCEPT:
  46. True or false? It’s necessary to conduct a social media audit every 2-3 years.
  47. Fill in the blank: Instagram stories are a great way to _____________.
  48. Fill in the blank: If you plan to do real-time marketing, you’ll need to use __________.
  49. True or false? Social Content is only used during the attract and delight stages of the inbound methodology.
  50. True or false? Social listening can help you find leads.
  51. What is social engagement?
  52. What is social monitoring?
  53. What is social listening?
  54. What is Snapchat’s largest age demographic?
  55. On which social network should you share content most frequently?
  56. Which network has the longest life for a piece of content?
  57. True or false? One of the best uses of Twitter is networking in private groups.
  58. True or false? A buyer persona is as important as business objectives when developing a social media strategy.
  59. There are many benefits to having a social media strategy. Which answer is NOT one of them?
  60. True or false? Social media is a key driver for word-of-mouth marketing.
  61. True or false? A resource pillar page should only be made up of internal website links.
  62. True or false? It’s recommended that you offer the content on a 10x content pillar page as a packaged downloadable resource.
  63. Fill in the blank: _________ is Google’s machine-learning artificial intelligence system that interprets people’s searches to find pages that might not have the exact words they searched for.
  64. All of the following are helpful ways to promote your pillar pages on your website EXCEPT:
  65. True or false? Sprinkling in relevant content offers on your 10x content pillar page can help your buyer personas continue educating themselves through the buyer’s journey.
  66. Fill in the Blank: __________ allows you to understand what users want, care about, and interact with on your site by visually representing their clicks, taps, and scrolling behavior.
  67. True or false? A customer’s buying journey is ever-evolving. You should make updates as you learn more about your buyer persona.
  68. Which of the following is NOT a category you should organize your content audit by?
  69. All of the following are examples of a SMART goal EXCEPT: