Hubspot Inbound Certification Answers

HubSpot Inbound Certification Exam Answers

  1. Fill in the blank: _________ of consumers have discontinued communications with a company because of irrelevant promotions or messages.
  2. What might your customer service team use the buyer’s journey for?
  3. Fill In The Blank: _________ Of Customers Will Never Do Business With A Company Again After One Negative Experience.
  4. Which Of The Following Is NOT True About A Flywheel?
  5. True Or False? It’s A Best Practice To Gate And Deliver The Majority Of Your Content Over Live Chat.
  6. In the engage stage what do you collect from an individual?
  7. Fill in the blank: During the attract stage of the inbound methodology, an inbound business focuses on __________________. (Choose all that apply.)
  8. Why is it important to make sure the people buying your product are happy?
  9. True or false? If you want to think of your company as a flywheel, you shouldn’t think of your sales process as a funnel.
  10. Which of the following are principles of inbound? (Choose all that apply.)
  11. If a sales rep is speaking with a specific person and discovers that the person doesn’t exactly match their assigned persona, what should the sales rep do?
  12. What is the relationship between a company’s profits and its purpose?
  13. Fill in the blank: To build trust with your target audience, you need to align with the way they _________. (Choose all that apply.)
  14. How many customers do you need to interview to identify the job your product does?
  15. How can thinking of your business as a flywheel improve the handoff between sales and services?
  16. Fill in the blank: You can attract people by using _________ to create content and experiences.
  17. What are the principles of inbound? (Choose all that apply.)
  18. What could a marketer use in the engage stage to engage with different segments of their audience?
  19. True or false? Delight is only about the customer experience your service delivers.
  20. True or false? The buyer’s journey is only used by your marketing team.
  21. Fill in the blank: Inbound is about _____ with the world.
  22. Which is true about content and its relationship with the Inbound Methodology?
  23. Which of the following is the best technique for helping people progress through the buyer’s journey?
  24. True or false? An inbound sales strategy aims to connect with buyers when they’re in the decision stage of the buyer’s journey.
  25. True or false? Most buyers are naturally trusting of salespeople.
  26. What are the phases for the inbound sales framework?
  27. Which of the following delight terms is considered to be reactive to your customers’ needs?
  28. Fill in the blank: ____________ is the process of listening to customer feedback about their experience using a product or service, sharing results within the organization, and interpreting feedback to improve customer experience and retention.
  29. What are the phases of an inbound sales strategy?
  30. Which of the following is NOT a lead nurturing tactic?
  31. True or false? A call-to-action must be a button.
  32. True or false? A website page should always have three goals. There should be one primary goal and two secondary goals.
  33. What are the three core tenents of inbound?
  34. True or false? If a lead flow only asks for a visitor’s email address, that’s enough information to create a useful record in the CRM.
  35. True or false? An effective conversion path must include a landing page.
  36. True or false? To ensure that search engines understand your website page, it’s necessary to repeat your primary keyword throughout the page content using the same wording and phrasing.
  37. True or false? NPS is calculated by subtracting the detractors percentage from the passives percentage.
  38. Imagine you surveyed 100 training attendees. If 10% were detractors, 30% were passives, and 60% were promoters, what would your NPS be?
  39. Fill in the blank: ______________ are people who respond to the NPS with a score between 0 and 6.
  40. True or false? Social Content is only used during the attract and delight stages of the inbound methodology.
  41. What is social listening?
  42. When should you focus on delighting people?
  43. You want to improve your customer experience processes and your products to ensure you’re focused on delight. Which should you do to get the largest, most representative sample?
  44. True or false? Having an inbound sales strategy is important because of changes made by the invention of the internet.
  45. 60% of a buyer’s purchase decision has already been made before even talking to a sales representative. What does that mean for inbound sales?
  46. True or false? As an inbound sales representative, acting as an information gatekeeper and holding power over the entire sales process helps you win more sales.
  47. True or false? An inbound sales approach is necessary because the world has changed and salespeople need to adapt to new technologies and buying patterns.
  48. What is the difference between a sales process and an inbound sales strategy?
  49. What is the goal of the identification phase of an inbound sales strategy?
  50. An inbound sales strategy focuses on identifying people who _________.
  51. What is the definition of lead nurturing?
  52. Fill in the blank: _______________ is a friendly, harmonious relationship; a relationship characterized by agreement, mutual understanding, or empathy that makes communication possible or easy.
  53. Fill in the blank: While most pages should be optimized for user interaction, responsive blogs should be first optimized for _________.
  54. When designing site architecture and navigation, whose experience should be the primary consideration?
  55. True or False: Responsive design relies on predefined screen sizes.
  56. All of the following are true about forms and lead flows EXCEPT:
  57. Fill in the Blank: __________ allows you to understand what users want, care about, and interact with on your site by visually representing their clicks, taps, and scrolling behavior.
  58. What is the main purpose of a landing page?
  59. This call-to-action isn’t performing as well as it should. What is the first thing to assess about the call-to-action?
  60. Define a conversion path?
  61. True or false? When starting out, make sure you are engaging with customers on every single social media channel.
  62. True or false? Each prospect who comes to your website for the first time is always in the Awareness stage of the buyer’s journey.
  63. True or false? If you have an ideal customer profile, you don’t need buyer personas.
  64. What are the steps for creating a conversion path?
  65. What is conversion optimization?
  66. True or false? Conversion optimization is NOT an iterative process.
  67. What are the steps of conversion optimization?
  68. Fill in the blank: When creating a content offer, use _________ to determine the best content offer format.
  69. True or false? You should only create video content if you have a high-quality camera and lights.
  70. True or false? Social media is a key driver for word-of-mouth marketing.