Does The CTR For Relevant Keywords Affect The CTR Of The Original Keywords?

Does the CTR for Relevant Keywords affect the CTR of the original keywords? No, the CTR of impressions for Relevant Keywords does not affect the CTR of the original keywords. Yes, the CTR for impressions for Relevant Keywords does affect the CTR of the original keywords. It’s impossible to determine without testing. The Correct Answer […]

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John Wants To Use A Geo-Based Segment That Jane Created In Her Yandex.Audience Account. Can John Use Jane’s Segment?

John wants to use a geo-based segment that Jane created in her Yandex.Audience account. Can John use Jane’s segment? Yes, if Jane grants John access to her account in Yandex.Audience. Yes, he can. Geo-based segments are available to all advertisers. Yes, if Jane grants John access to the specific segment in Yandex.Audience. No, one segment cannot be […]

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If An Ad’s CPC Is Lower Than The Minimum Search CPC, Can The Ad Appear Anywhere Else? Choose The Most Complete Answer.

If an ad’s CPC is lower than the minimum search CPC, can the ad appear anywhere else? Choose the most complete answer. Yes, on the “All ads” page. Yes, the ad can appear on the “All ads” page and on sites in the Yandex Advertising Network. No, the ad will not appear anywhere. The Correct […]

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An Advertiser Wants To Create A Segment Based On His Own CRM Data, But Decided To Hash His Data Out Of Concern For Its Security. How Can He Do This?

An advertiser wants to create a segment based on his own CRM data, but decided to hash his data out of concern for its security. How can he do this? Load previously hashed data into Yandex.Audience and tick the box next to “Hashed data” in the interface. Data is automatically hashed when loaded into Yandex.Audience. […]

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Can You Know In Advance If A Yandex.Audience Segment Will Work Well As A Look-Alike Segment?

Can you know in advance if a Yandex.Audience segment will work well as a Look-alike segment? No, there’s no concrete way to know in advance. Look-alike segments should be made using groups of people linked in some way and similar in behavior. No, you can’t know this ahead of time. You can only experiment and track the […]

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